Our Model

Who we are and how we do it

First West Credit Union is one of Canada’s leading credit unions. Our vision is to simplify lives and help our members and communities thrive. We create real value for our members through personalized advice, exceptional day-to-day banking products and an ongoing commitment to innovative technology solutions.

“Whether it’s our daily banking, the latest easy-to-use technology or our expert advice, we’re focused on providing remarkable service that puts our members at the centre of everything we do.”

Launi Skinner, CEO

Our network

With the largest geographic reach of any credit union in British Columbia, we aim to simplify lives and help communities thrive across the province.

Our local brands: See our local brands:

The power of local

We believe financial service is best when it’s local. Our local-market approach helps us provide service and advice that reflects local economies while meeting the needs of those who live and work in our communities.

Through our locally-known brands—Envision Financial, Valley First, Enderby & District Financial and Island Savings—we provide personalized, expert advice, innovative financial products and services and common-sense decision making to nearly 250,000 British Columbians.

Stability & diversification

Our geographic reach—spanning Southern B.C. and reaching to Kitimat in the north—decreases economic risks and increases resiliency. Diversified revenue streams also give us greater income stability through insurance, wealth services and subordinated commercial debt lines of business.

Succeed together

Partnership is second nature to us at First West. As a financial co-operative, we believe in the spirit of working together to make great things happen. We have a long history of collaborating to bring value to our members, the credit union system and the financial services marketplace.


We develop leaders of character and ability who positively affect the lives of others in our organization, communities and world. For us, leadership is about being bold enough to engage others in the vision of what’s possible and humble enough to recognize achieving it will take the efforts of many people. From sharing knowledge in our communities to mentoring and coaching the next generation of leaders, we support each other in leading with courage to create change for the better.

Future innovation

Life isn’t static and neither are the financial needs of our members. That’s why we invest heavily in re-imagining the banking experience and creating new ways to serve British Columbians through innovation and technology. Whether it’s improving our online accessibility, introducing new product options or streamlining internal processes for better advisory service in our branches—we’re doing things differently to create remarkable experiences.

Savings & efficiency

Our size and strength allow us to work more efficiently and save on operational costs. We benefit from a backoffice of talented business professionals who support our local brands with expertise in finance and accounting, risk management, Lean methodology and continuous improvement, brand and marketing, business intelligence, sales and member experience, communications, human resources, information technology and more.